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At Smash, we’re not just about delivering unforgettable experiences—we’re also backed by powerful industry trends that make us a compelling choice for landlords and investors. Here are some key statistics that showcase the potential of the entertainment and leisure sector:

•⁠ ⁠Growth of the Experiential Leisure Market

The global experiential leisure market, including activities such as bowling, minigolf, and arcade gaming, is projected to grow at a CAGR of 8.5% over the next five years. Consumers are increasingly seeking unique, experience-driven entertainment options, making venues like Smash highly attractive.

•⁠ ⁠Family Entertainment Centers (FECs)

The family entertainment center industry, which includes activities like those offered at Smash, is expected to reach $70 billion by 2027. This growth is driven by demand for diversified entertainment options that appeal to all ages, from children to adults.

•⁠ ⁠Increased Spending on Out-of-Home Entertainment

Consumer spending on out-of-home entertainment is on the rise, with a 6% annual increase in 2023 alone. This reflects a broader trend of people prioritizing shared experiences and social activities over material goods.

•⁠ ⁠Bowling Industry Resurgence

Bowling, a core offering at Smash, is experiencing a resurgence in popularity. The global bowling market is expected to grow by over $5 billion by 2025, fueled by the modernization of bowling alleys and the integration of entertainment elements like ours.

•⁠ ⁠Karaoke and Social Gaming

Karaoke rooms and social gaming activities, such as AR darts and beer pong, are seeing rapid adoption in the leisure sector. With the global karaoke market alone expected to surpass $5 billion by 2025, these activities are a proven draw for a diverse audience.

•⁠ ⁠Food and Beverage Synergy

Venues that combine entertainment with food and beverage options see significantly higher revenue per customer. On average, integrated F&B offerings increase customer spending by 30%, making the combination of great games, cocktails, and dining at EAT STREET a powerful revenue driver.

•⁠ ⁠Foot Traffic and Repeat Visits

Locations offering a variety of entertainment activities attract higher foot traffic and encourage repeat visits. Studies show that venues with multiple activities see up to 40% higher customer retention rates, translating to consistent revenue streams and a loyal customer base.

Consumers of all ages want engaging out of the house experiences with a range of amenities and a fun meeting place for their friends, family and co-workers.

Landlords are seeking unique tenants with great commercial appeal + great amenity to the building. They have money to spend in this area on creating community hubs where clients can meet eat and compete for fun.

SMASH! provides something for everyone.

Everyone wins.

“Competitive socialising concepts have grown 386% since the beginning of 2021.” (Cushman & Wakefield 2024)

“The UK has seen a 455% increase in “Combo” attractions (offering more than one experience) in the last 5 years” (Savills 2024)

“75% of Millennials chose experiences over things, and that desire has only grown.” (Harris Poll 2024)

“Once concepts find a home in one of these competitive locations, they bring with them a more diverse tenant mix, improved guest experiences, elevated branding, innovation, placemaking—and signed leases for large, and oftentimes underutilized, spaces. Other retailers in the development will also benefit from increased foot traffic and sales from customers who want to shop or even grab one more drink after their visit to the concept—drastically increasing dwell time for the development.-” (Cushman & Wakefield 2024 ”The Edge Report”)

“There are many instances where landlords at first blush do not understand the draw and impact a competitive socialising concept can have on a neighbourhood, but once they see the concept in person, the reaction is almost unanimous. They can’t believe how amazing it is both as an amenity and draw for the neighbourhood.” (Greenstone 2024)

SMASH! provides much-needed, out-of-the-home experiences with friends and coworkers, but also a unique opportunity for landlords looking to revitalize their assets and fill large vacancies at the same time.